Vimson
Simple, bold and progressive design helped symbolize quality and growth attributes.
Nashik, Maharashtra
Vimson
Overview
Vimson Coatings, a six year old label manufacturing company in paper industry approached Innowave Design for creating a new brand identity in line with the founders’ vision.
The challenge was to create a brand identity that can stand tall in domestic as well as international markets to compete with established brands.
Our Approach
Initial strategic research and consecutive discussions helped us understand management’s core principles of quality and growth at any cost.
They wanted something simple yet unique. Several rapid concepts and sketches helped us boil down the ideas to a few unique and trendy symbols to be used as logos.
It should have the story and the persona to connect with the audience profile. Simple, bold and progressive design was chosen to symbolize product quality and growth as brand attributes of the business.
