Jyoti Bhagar

Web Design for a rural farm entity set them apart as a sophisticated grain producer promoting health foods.

Location :

Rural India

Client :

A Grain Producer

Overview

A rural grain manufacturer approached Innowave Deign Studio to support their marketing campaign to change their traditional image. Challenge was to create a website with a design that would accurately reflect the company's 'green' campaign in direct marketing farm products.

The objective was to help differentiate its state-of-the-art facilities and stringent quality control processes, as well as its product positioning as the health food of choice.

Our Approach

Earth tones color scheme was chosen to represent the green business model. Visually appealing bold images and clear fonts were chosen to give it a fresh, bright and open feel of 'fields'. Concise and clear messages were used to highlight product benefits and its positioning as health food of choice. The site was intentionally kept image heavy and text light to retain user engagement.

The result was a responsive website that helped the company differentiate itself to carve out its own space and brand image.