Engage n' Win
Visual identity and website design for a product marketing firm
Mumbai, India
A User Engagement Platform
Overview
A Mumbai based customer engagement firm approached us for creating their brand identity and a website. The firm uses unique virtual gaming concepts for client marketing campaigns.
The website demanded visual appeal and a simple interface to attract and retain a wide range of individual customer base. The challenge was to not only create a visually appealing site but also to enable users on multiple platforms to have a unique, seamless gaming experience.
Our Approach
The visual identity required a fresh look to attract the users, and instantly communicate the gaming purpose for the relevant product. Vibrant colors and bold typeface were used to make the logo stand out. The symbolic use of solid colored balls and 'thumbs up' helped convey a playful image of the game contest.
