Sugamya ayurveda
Vibrant and energetic visual identity helped the client create a niche.
Mumbai, Maharashtra
Sugamya ayurveda
Overview
Sugamya Ayurveda is an Indian startup, founded amidst pandemic with the purpose of helping individuals achieve a balance of mental and physical health. The challenge was to reflect and bring out company’s vision of ‘happiness’ and ‘freedom’ into a fresh visual identity.
Our Approach
Our first task was to choose a relevant color scheme for the visual identity. Key brand attributes identified were - Freedom, Happiness, Energy and Positivity. Bright and vibrant color scheme was selected to reflect these attributes.
Suitable images were chosen to reflect the theme of holistic wellbeing practiced as part of ancient yogic & ayurvedic treasures in order to draw users to its unique training programs for yoga professionals and users.
