Phychem
A mature visual identity helped position the client in global market.
Nashik, Maharashtra
Phychem
Overview
Phychem Technologies Pvt. Ltd., a well established manufacturer of special grade rotational moulding materials approached Innowave Design to revise their brand strategy in light of expansion overseas.
The challenge was to create a revised brand identity and collateral communication assets that would leverage the current brand stature while simultaneously positioning it globally in the high stakes markets of NA and EU.
Our Approach
Innowave Design team’s first task was to research and gain an understanding of the client’s competitive industry positioning as a modern and innovative player in the market.
International market positioning demanded a mature visual identity that would instantly convey the client’s hallmarks of quality and environmental friendly image.
Accordingly the design and font types focused on the key attributes of innovation, collaboration, domain expertise and knowledge. Result was creation of a new identity and related collateral that meaningfully conveyed the image of assurance and trust to their clients.
