Chitrakoot

Overview

The worlds's largest non-profit eye care trust approached Innowave Design to create a brand new visual identity for their decades old eye hospitals in the rural heartland of India, Chitrakoot. They also wanted to design their annual ophthalmic conference marketing collateral to attract renowned healthcare professionals, academicians and organizations as potential service providers or donors. 

Our Approach

The challenge was to do a complete makeover of their earlier identity to accurately reflect the sophisticated chain of modern hospitals and medical professionals who serve there. We chose shades of vibrant greens and blues for the logo to give a fresh look and feel to the identity while staying with the theme of simple yet eye catching. The marketing collateral which leveraged the new visual identity included design of brochures, certificates and invites for the conferences including live surgical sessions and workshops on cataract, glaucoma and cornea.