NutriliciousbyZ
Vibrant web design earned great customer reviews with meaningful business impact
Irving, TX, USA
A Startup Nutritionist
Overview
NutriliciousbyZ, a startup based in Irving, TX, USA, approached Innowave Design to establish their web presence from ground up. The challenge was to build a web site conforming to the existing logo and appealing to individuals of different age groups.
The educational and informative website demanded a strong visual appeal and an intuitive navigation for the target audience to easily understand the benefits and lead them to the right service offerings.
Our Approach
The desired B2C website required us to deep dive into its services offerings and understand the target audience. Given the broad user base, a vibrant design, lean site architecture and an intuitive navigation was the calling. A simple content layout was picked to draw and retain users deeper into the site. A warm color palette linked to nutritional diet and conforming to the existing logo was used to give the site a welcoming feel.
The wireframes were finalized during the interactive and iterative process with the client team. The two teams worked seamlessly to finalize the design, followed by site development, UAT and launch. The site was designed and optimized for various social media platforms to generate maximum eyeballs. The site earned great customer reviews with a meaningful business impact.
